Make Retailers Tell the Truth

Retailers know that advertising low prices for their products works to lure customers into shopping at their stores. Many times, however, the low prices advertised in the Sunday newspaper are much higher than what the customer would have to pay upfront at the store. Not all consumers have the luxury to wait weeks or even months to wait for a manufacturer’s rebate or the time to spend on the needed paperwork. AB 1673 (Feuer), on the Governor’s desk, guarantees that the price advertised is the price consumers would pay.

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